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As Google has grown and developed over the years, algorithm updates have been introduced periodically. Many updates remain unconfirmed by Google, despite many SEO pros finding evidence for them.
One Google update, known as Big Daddy, was no surprise. It was openly discussed and announced by Google in December 2005.
The Big Daddy update was rolled out gradually since it was an infrastructure update. It had a major impact on the overall quality of the search engine results pages (SERPs) at the time. It was not until March of 2006 that the update was completed.
Since December 2005, Matt Cutts, then head of Google’s webspam team, has been informally announcing new infrastructure rollouts. Instead of running the full infrastructure right away, Google tested it on two servers and announced their IP addresses to the SEO communities.
During Pubcon 2005, there was an hour-long Q&A in one of the morning sessions. After this session, Cutts and his followers, jokingly referred to as “Cuttlets,” stayed in the Pubcon lunchroom and continued to ask questions, skipping the following session.
This is where Cutts announced the rollout of the two new data centers that would be using the IP addresses: 66.249.93.104 and 64.233.179.104 running the new infrastructure.
Along with the continuous feedback from the SEO community, the Big Daddy update started to roll out into more data centers. Then, on March 29, 2006, all old data centers were turned off.
Google is known to find ways to motivate users to take action and use their products to achieve faster testing statistics on how their product performs for immediate feedback.
In the past, Google411 was a free phone directory service where you could dial the numbers 411-GOOG (411-4664) on your phone and ask for a phone number. This fully automated system helped pave the way for Google to improve its voice recognition technology that we take for granted today on smartphones and Google Home.
Google’s 3D software, SketchUp, created a temporary sub-product called Building Maker. This was specifically made for users of Google Maps and Google Earth to create 3D models of buildings. Building Maker gamified the entire process; model makers got scores from other people and top models ended up as the main 3D model used in the maps.
Big Daddy’s rollout of two servers for SEO pros to use was no different. SEOs would happily test the new servers since they were excited to see how their sites performed on the new system. Google created a feedback form specifically for this test where SEO pros submitted their feedback to Google about how the new system performed.
With the rollout of Google’s feedback form for Big Daddy, SEO pros gave their initial feedback on the quality of the SERPs. This feedback form and the URL removal tool were the precursors of the Google Webmaster Tools that eventually turned into Google Search Console.
Based on this feedback form, Cutts announced that there were minimal complaints happening and SEOs were pleased overall.
There were even a few authoritative SEO pros – namely Todd Friesen and Greg Boser – who said they loved the results when Big Daddy was rolling out. In the interview, they mentioned the only complaints were mainly due to other issues that were unrelated to Big Daddy and improperly identified as part of the Big Daddy update.
The Supplemental Index
As Big Daddy’s update was in full swing, the supplemental index was also implemented. The supplemental index, as suggested by the name, supplements Google’s main index.
When Google announced the supplemental index in 2003, it was presented as something that would be positive to the user experience. If a user was unable to find what they needed in the main index, they may be able to find it in the supplemental index, which had results that were less filtered.
However, this supplemental index displayed results after the main index results. Often, users may not even reach the end of main index results to see the supplemental index results. Thus, this index was viewed negatively by SEOs when their webpages started ending up in the supplemental index.
The Google sandbox is an unconfirmed (most likely mythical) filter applied to newer websites that prevent them from ranking well even if they were full of excellent content, good links, and no technical issues.
Websites affected by the “sandbox effect” were associated with having very new domain names and unnatural link building practices. The filter was supposedly removed after the site has grown for several weeks or months.
Many believed that this update discouraged SEO pros from simply buying links to gain ranking benefits. Since there is a delay in seeing the benefits when link buyers add several links, they will be wasting the cost of the sandbox delay.
Cutts specifically mentioned some of the SEO issues that caused sites to drop in ranking when the Big Daddy updates rolled out. These include low trust in the incoming or outbound links of that site. Examples that might cause this include excessive reciprocal links, linking to spammy neighborhoods on the web, or link buying/selling.
Google Dance was the term applied to search results that constantly fluctuate. This fluctuation happened roughly every month and lasted for a few days.
By the time the Big Daddy Update appeared, the Google Dance no longer existed. Occasional fluctuation in rankings still exist even up to today, but it is no longer due to the gradual propagation of updated data across multiple data centers; it is more of a function of various factors, such as personalization, geographic location, etc.
When Big Daddy was announced in December 2005 rolling out from January 2006 to March 2006, it slowly propagated from one data center to another. Those who were unaware that the Big Daddy update was rolling out, assumed they were seeing a Google Dance result.
Aside from the ambiguous announcement that simply classified the Big Daddy update as an infrastructure update, Google didn’t elaborate much further on the update.
Cutts claims this infrastructure helps improve the quality of search results. Even that statement is ambiguous. But a few things Cutts was asking feedback on during the Big Daddy rollout were:
Out of all the feedback Cutts received on the Big Daddy update, he has only confirmed that the changes were the result of the Big Daddy update in a few cases. These include links that were not trustworthy for both inbound and outbound links, causes of excessive reciprocal linking, spammy neighborhood links, and algorithmic detection of paid links.
During any Google update, a number of SEO bloggers will talk about the update, and some will simply give statements as facts.
All other sources of information about the Big Daddy updates came from two main sources: Cutts’ personal blog with his post here and here, and Cutts’ guest interview on WebmasterRadio.fm’s SEO Rockstars Podcast, which was then hosted by Friesen and Boser (and you can still listen to here).
Featured Image: Paulo Bobita In-Post Photo: Matt Cutts and SEOs at Pubcon, MattCutts.com
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